FOR Property Design Professionals
Do you want a website that CONSISTENTLY generates leads for your business?
We design websites that work hard to sell your services
Do you know how much money a good website can Earn you?
Building a website is a complicated task.
Most design companies don’t have the time to build their own site and run a business.
But if you do, you can spend countless hours writing it, uploading photos, wrangling with the controls and constantly tinkering.
If you pay someone else to design it for you, you’re still going to be investing a substantial amount of time and money.
No matter how you create your site, how frustrating is it when, after all that work, it doesn’t generate you enough leads?
The customers are definitely there. Maybe they looked at your site and chose to go somewhere else?
For your site to be a success it needs to do a lot of things, all at once. It isn’t enough to show beautiful pictures of your work and assume that’s the job done.
The sad fact is most design company websites do just that. And they talk about themselves, not what they can do for their customers.
Your website needs to sell
And that’s what we do – we make websites that sell aspirational design services like yours. Websites that bring in a constant stream of leads.
If yours isn’t doing that, ask yourself how much money you are losing each year because enquiries are going to your rivals instead of you?
Is your website working hard, or hardly working?
To sell design services online, your site needs to be both visually appealing (we are designers, after all) but also written to sell – doing sales and marketing together.
In fact, your website should be the hardest-working element of your marketing system, and we can show you how to do that.
When the system works, the leads start to roll in.
iT’s not some magic trick
It’s just making sure that when we design your website, we put your customers first. We think about what they are thinking about. We talk their language. We show them that you understand their problems and that you are the best people to fix them.
Because people aren’t interested in you. They only pay attention when you talk about them.
And how many design company websites do that? Not nearly enough.
£186,000 of new business in one year from web leads
In May of 2019, we redesigned the website (above) for Lush Garden Design, a small garden design firm in Ashby de la Zouch, Leicestershire. (I happen to be on the board, but that doesn’t alter the fact that their website gets results.)
As you’d expect for a garden design company, we had loads of fabulous garden photos to work with, so making the site visually appealing was the easy part.
But we worked very hard to get the sales messages correct as well.
- We re-wrote their case studies to put the clients’ problems first. Now each case study tells the story of how Lush Garden Design was able to solve their customers’ problem.
- We obtained many long, highly detailed client testimonials, which act as persuasive case studies in their own right.
- We designed an attractive lead generation giveaway, to help build the email list for their client newsletter.
On top of the design and the messaging, we got the behind-the-scenes technical aspects right:
- We designed the site so it loads quickly and flawlessly on mobile.
- We ensured we used the correct SEO keywords throughout the site, so Lush Garden Design were found easily in searches by their target audience.
- It’s an image-heavy site, so we used a CDN (content delivery network) to load the pictures lightning fast.
And most importantly, we encouraged customers to get in touch for a consultation at every opportunity.
We know exactly how many people did so, and also how many people joined their mailing list. In its first year, the site brought in over £186k of new work, without having to pay a penny in advertising.
£186,000 – that’s how much a good website could make for your business.
We don’t just work for anyone
We’re a specialist marketing and design agency for designers who work in property. Our clients are architects, architectural designers, interior designers, garden designers and landscaping professionals.
This means we have a great deal of experience selling design services like yours and delivering great results like the ones for Lush Garden Design.
Our website design service includes everything you’d expect from a professional web design company – including hosting, design, development and maintenance.
What we do differently is we can also take care of your marketing, copywriting, photo-editing and search engine optimisation (SEO) too. Putting a proven system in place, leaving you to concentrate on converting those leads into sales.
In plain English, we can create you a website that:
- makes you, and your work, look and sound amazing – to attract the right customers for you.
- is fully secure and maintained – so you don’t have to worry about it.
- is easy to find – so you’ll appear higher in search results.
- is completely scalable and editable – so you can add new projects and news as you go, and
- is written to generate you new leads, day after day – so you can make more money.
Questions, I have questions…
How does the process work?
To kick things off, we’ll have an in-depth workshop with you to discuss the full scope of your new website, organise the content and create a site map to act as a production route map.
With a site map agreed, we then move to create visuals for all the site’s key pages.
Once the visuals are approved, we begin coding the designs into a functional website.
Once the site is built, but before it goes live, we’ll put your website through our meticulous quality assurance and testing process. After all known bugs are fixed, we’ll launch the website and train you on how to update the site using the content management system (if required).
We can provide an additional copywriting and copy-editing service if you are unable to provide your own copy, or can supply only a basic first draft.
Website maintenance and ongoing SEO
We include 30 days of bug fixes for the live site. Following that time, an ongoing maintenance agreement is optional.
There is also the option of ongoing search engine optimisation (SEO).
How much does it cost?
All our sites are bespoke, so these are guide prices.
Prices to design a simple, single-page site, including one year’s hosting, start at £675.
Prices for multi-page sites, including a blog and a gallery of project case-studies, including one year’s hosting, start at £1199.
Copywriting, maintenance, and SEO are all priced on application.