The Reluctant Marketer

The Reluctant Marketer

Happy Birthday to me, Happy Birthday to me, Happy Birthday, dear Keefomatic, …etc., etc. Today, Monday, 8th June 2020, marks the 5th anniversary of the start of my career as a freelancer. Cue candles, cake and all that jazz. I remember the day very well. After a few...

Marketing 101 for Small Businesses

It’s 20 years since I last took part in formal educational training. Between 1994-96 I enrolled in the Chartered Institute of Marketing’s Certificate and Advanced Certificate in Marketing courses when I lived in London. Or Marketing 101 and 102, as I...