by Keith Barker | Oct 21, 2022 | Blog, Marketing
Times are hard. There’s no other way of putting it. Mortgages, energy, and food prices are all rising. Global and national politics is in turmoil, and, as business owners, we have to keep going. So, what do you do, as a business, to keep moving forward? My advice is... 
by Keith Barker | Jan 13, 2022 | Blog, Design, Marketing
Everyone knows about FAQs or Frequently Asked Questions. They’re a functional but unremarkable presence on company web pages all over the world. They allow you to address common concerns about your products and services. Having a list of FAQs saves you the time... 
by Keith Barker | Oct 16, 2021 | Blog, Design, Marketing
UPDATED 1 November 2022. Oscar Wilde famously described a cynic as someone who knows the price of everything and the value of nothing. And when I suggest printed marketing materials to my clients, the first question on their lips is usually, ‘how much?’.... 
by Keith Barker | Sep 10, 2020 | Blog, Marketing
Interior designers, architects and garden designers, as sellers of high-value home design services, have many things in common. One of the most obvious is their customers. The target audience of most home design firms consists, in crude terms, of two groups: people... 
by Keith Barker | Aug 18, 2020 | Blog, Marketing
Photo by Jon Tyson on Unsplash We’ve all seen dull testimonials like this. Short, bland and uninspiring, they are the product of almost no effort. Does that customer sound enthusiastic about your service? Does it make you want to pick up the phone for an appointment?... 