Harnessing the Hidden Power of FAQs

Harnessing the Hidden Power of FAQs

Everyone knows about FAQs or Frequently Asked Questions. They’re a functional but unremarkable presence on company web pages all over the world. They allow you to address common concerns about your products and services. Having a list of FAQs saves you the time...
Selling Aspirational Design Services

Selling Aspirational Design Services

Interior designers, architects and garden designers, as sellers of high-value home design services, have many things in common. One of the most obvious is their customers. The target audience of most home design firms consists, in crude terms, of two groups: people...
What Would You Do With 27,000% Marketing ROI?

What Would You Do With 27,000% Marketing ROI?

Case Study: Facebook PPC Advertising We’ve written before about the power of Facebook’s ad platform (see 3 Reasons Why Local Businesses Should Advertise On Facebook). Today we’ve just completed a Facebook ad campaign for one of our clients, and it delivered a...