Harnessing the Hidden Power of FAQs

Harnessing the Hidden Power of FAQs

Everyone knows about FAQs or Frequently Asked Questions. They’re a functional but unremarkable presence on company web pages all over the world. They allow you to address common concerns about your products and services. Having a list of FAQs saves you the time...
How Three Little PDFs Earned My Client £80k

How Three Little PDFs Earned My Client £80k

If I had to recommend one book to anyone running a business, it would be They Ask, You Answer by Marcus Sheridan. It’s not your typical business book. There are no complicated theories or convoluted processes to get your head around. It’s merely the story of how...