Facebook Advertising – What is Split Testing?
A/B testing, or split testing, is a marketing experiment where you test variations to improve your campaign’s effectiveness. Split testing your ads can reduce your cost per lead.
Lead Generation with FAQs – Masterclass Video
I was a guest on the KAPOW! Coaching Hub Masterclass Series – talking about turning FAQ pages into lead generation giveaways so that you can build your mailing list.
Logo Design for Business – Ashby Treats
Logo design for business – this case study shows how I designed a logo for Ashby Treats, a small business with its own online confectionery store.
Bespoke Journals for Coaches and Consultants
Coaches and consultants can easily publish their own bespoke journals. I’ve helped four professionals to print their own this year.
Harnessing the Hidden Power of FAQs
The humble FAQ page holds a hidden power that you can harness to build a prospect list. Find out how to turn your FAQs into a lead magnet.
