Logo and brand design
First impressions matter, so your logo needs to be right
Does your logo reflect what your company stands for?
I create logos as unique as you are, to make sure you stand out from the crowd.
Are you secretly embarrassed by your logo? Do you cringe whenever you hand over your business card?
Or has your company evolved since the last time you looked at your logo, so the design is no longer relevant?
Your logo is often the first thing a potential customer sees about your business.
If it looks dated, homemade or off-the-shelf, that’s what your potential clients will think about your company.
And if you say one thing – for example, you offer a quality, professional service – but your logo doesn’t back that up because it looks amateurish or the same as everyone else’s – your message loses credibility and your business starts to look anonymous.
I’ve been helping businesses to stand out for over 30 years
During that time I’ve designed logos for multinational brands, SMEs and one-person start-ups.
No matter how big the client, the design process is the same. I aim to craft you an original, adaptable, and timeless logo. I’ll make sure your logo positions your brand correctly in your customers’ minds and reflects your values and professionalism.
There are three types of customers I can help
- New businesses – starting from scratch with no branding at all.
- Existing companies – who wish to tear up their old brand and start again.
- Existing companies – wishing to evolve their logo and branding as their company grows and changes over time.
My logo design process
My multi-phased approach begins with a briefing meeting. We will have an in-depth discussion about your brand’s target audience and primary competitors. Following initial research and discussion of mood boards, I will design initial logo concepts.
After receiving feedback, I’ll develop your primary logo. We collaborate to refine the design until it is approved.
This primary logo design then dictates the requirements for secondary logos (such as black and white versions or alternate layouts).
Once all primary and secondary logos are approved, I’ll provide the files for you to use in your marketing materials.
I can create a style guide for your team to ensure visual consistency when using your new logo. I can also design you a suite of stationery – business cards and letterheads.
Branding isn’t just about your logo.
Your brand encompasses every connection you make with your customers. This can be through printed objects like stationery, signage, vehicle graphics and presentations, or digital items like your website, email signatures and social media.
Branding even includes intangibles like the way you answer the telephone.
Brand identity design looks not just at your logo and how it is used. It also looks at the design of your printed and digital assets. It includes your use of colours, typefaces, styles of photography and visuals and the tone of voice you use when writing for your customers.
A sound investment
Branding done properly tells a consistent story about your business, and positions your firm correctly in your customers’ minds.
Well-designed branding plays a vital role in converting potential buyers into loyal customers. It’s an investment that, when combined with excellent service, pays off continuously.
I can create a unique, distinctive and effective brand identity for your business. If you’re looking for help with the design, redesign or evolution of your visual branding, please get in touch.
Logo Design & Branding Case Studies
Here are some of my logo design and branding projects.
Ashby Treats is a small, online confectionery retailer whose owner, Amanda Gates, has a passion for design, packaging and all things vintage.
She wanted a logo for her new business that fitted in with her vision.
Click here for an in-depth case study of her logo design project.
Growing a brand
McKay Landscapes came to me looking for a refresh of their branding, which was not reflecting the quality of their award-winning work.
I proposed three new logo concepts, together with visuals of how the branding could look on stationery, clothing, websites and as a van livery.
Our clients said they would be happy to use any of them but eventually chose this design.
After over a century, Ashby de la Zouch’s old cottage hospital was closed in 2014. It has been lovingly restored and opened as a modern business centre under the stewardship of my client, David Granger Architectural Design.
The owners wanted to keep the link to the building’s heritage and asked me to design a suitable logo and associated branding, which included stationery and signage.
I decided to keep the logo design clean and simple and used a typeface that reflects the property’s age. The graphic device at the top of the logo is a nod to the facade of the building.