Logo and brand design
First impressions matter, so your logo needs to be right
Does your logo reflect what your company stands for?
I create logos as unique as you are, to make sure you stand out from the crowd.
Has your business evolved since your last branding project? Are you positioning your firm correctly?
First impressions matter. Your logo is often the first thing a potential customer sees about your business. So it needs to be right.
If your logo looks dated, home-made or off-the-shelf, you tell your potential clients that your business is dated, home-made or off-the-shelf.
Is that the look you’re going for?
I’ve been designing logos for over 30 years
I cut my teeth working at some top UK advertising agencies, where I’ve designed logos for multinational brands, SMEs and start-ups.
But no matter what size the client, the design process is the same. I aim to craft you an original, adaptable, and timeless logo. I’ll make sure your logo positions your brand correctly in your customers’ minds and reflects your values and professionalism.
My logo design process
My multi-phased approach begins with a briefing meeting. We will have an in-depth discussion with you about your brand’s target audience and primary competitors. Following initial research and discussion of mood boards, we will develop initial logo concepts.
After receiving feedback on the logo concepts, I’ll develop your primary logo. We collaborate to refine the logo until it is approved.
This primary logo design then dictates the requirements for secondary logos.
Once all primary and secondary logos are approved, all logos in the family will be exported as individual files for you to use in your marketing materials.
I can create a style guide for your team to ensure visual consistency when using your new logo. I can also design you a suite of stationery – business cards and a letterhead.
Branding isn’t just about your logo.
Your brand encompasses every connection you make with your customers. This can be through printed objects like stationery, signage, vehicle graphics and presentations, or digital items like your website, email signatures and social media.
Branding even includes intangibles like the way you answer the telephone.
Brand identity design looks not just at your logo and how it is used. It also looks at the design of your printed and digital assets. It includes your use of colours, typefaces, styles of photography and visuals and the tone of voice you use when writing for your customers.
A sound investment
Branding done properly tells a consistent story about your business, and positions your firm correctly in your customers’ minds.
Well-designed branding plays a vital role in converting potential buyers into loyal customers. It’s an investment that, when combined with excellent service, pays off continuously.
I can create a unique, distinctive and effective brand identity for your business. If you’re looking for help with the design, redesign or evolution of your visual branding, please get in touch.
Logo Design & Branding Case Studies
Here are some of my logo design and branding projects.
Growing a brand
McKay Landscapes came to me looking for a refresh of their branding, which was not reflecting the quality of their award-winning work.
I proposed three new logo concepts, together with visuals of how the branding could look on stationery, clothing, websites and as a van livery.
Our clients said they would be happy to use any of them but eventually chose this design.
After over a century, Ashby de la Zouch’s old cottage hospital was closed in 2014. It has been lovingly restored and opened as a modern business centre under the stewardship of my client, David Granger Architectural Design.
The owners wanted to keep the link to the building’s heritage and asked me to design a suitable logo and associated branding, which included stationery and signage.
I decided to keep the logo design clean and simple and used a typeface that reflects the property’s age. The graphic device at the top of the logo is a nod to the facade of the building.