by Keith Barker | Feb 18, 2021 | Blog, Marketing
I originally gave this talk, ‘How to Get Found Locally For Less’, at a 4N Online Notts and Derby networking meeting in April 2020. (I help to run the sister 4N Leicester meeting – we meet every Thursday at 2 pm, so if you fancy coming, please let me know.)... 
by Keith Barker | Sep 10, 2020 | Blog, Marketing
Interior designers, architects and garden designers, as sellers of high-value home design services, have many things in common. One of the most obvious is their customers. The target audience of most home design firms consists, in crude terms, of two groups: people... 
by Keith Barker | Aug 18, 2020 | Blog, Marketing
Photo by Jon Tyson on Unsplash We’ve all seen dull testimonials like this. Short, bland and uninspiring, they are the product of almost no effort. Does that customer sound enthusiastic about your service? Does it make you want to pick up the phone for an appointment?... 
by Keith Barker | Jul 21, 2020 | Blog, Marketing
In June 2020, Katie Hopkins, the former Apprentice contestant and self-styled ‘Biggest Bitch in Britain’, had 1.1 million followers on the social media platform Twitter. Then, overnight, she had none. Zero. She lost the lot. Where Did They All Go? Well, they didn’t go... 
by Keith Barker | Jun 30, 2020 | Blog, Marketing
Case Study: Facebook PPC Advertising We’ve written before about the power of Facebook’s ad platform (see 3 Reasons Why Local Businesses Should Advertise On Facebook). Today we’ve just completed a Facebook ad campaign for one of our clients, and it delivered a... 
by Keith Barker | Jun 7, 2019 | Blog, Marketing
If I had to recommend one book to anyone running a business, it would be They Ask, You Answer by Marcus Sheridan. It’s not your typical business book. There are no complicated theories or convoluted processes to get your head around. It’s merely the story of how... 