NEW Email Series: 20 Ways to Stand Out Using Print

NEW Email Series: 20 Ways to Stand Out Using Print

How often have you heard this? “I tried marketing on social media, but it didn’t work.” It’s a complaint I’ve heard many times from disillusioned business owners. Disillusioned because they were promised it was FREE – so they ploughed in significant time and effort...
Facebook Advertising – What is Split Testing?

Facebook Advertising – What is Split Testing?

If you’ve dabbled in Facebook advertising, here’s a simple tip for optimising your results. Many business owners will run a single display ad for a short while and then stop. Once they’ve run an advert, they tick that off their checklist as a job done and move...
Harnessing the Hidden Power of FAQs

Harnessing the Hidden Power of FAQs

Everyone knows about FAQs or Frequently Asked Questions. They’re a functional but unremarkable presence on company web pages all over the world. They allow you to address common concerns about your products and services. Having a list of FAQs saves you the time...