by Keith Barker | Oct 16, 2021 | Blog, Design, Marketing
Oscar Wilde famously described a cynic as someone who knows the price of everything and the value of nothing. And when I suggest printed marketing materials to my clients, the first question on their lips is usually ‘how much?’. Now I’m not... 
by Keith Barker | Aug 18, 2021 | Blog, Marketing
In this (probably short-lived) series, I reflect on some of the utter rubbish I encounter on my travels that gets passed off as marketing advice by people who should know better. Here’s the first one: “Don’t link to external sites in your Facebook marketing posts.”... 
by Keith Barker | Jun 4, 2021 | Blog, Design, Marketing
Retail Signage – Design & Printing I now offer a complete design, print and delivery service for a wide range of retail signage. High-quality retail signage is a must if you want to attract shoppers to your business. I have partnered with one of the UK’s... 
by Keith Barker | Feb 18, 2021 | Blog, Marketing
I originally gave this talk, ‘How to Get Found Locally For Less’, at a 4N Online Notts and Derby networking meeting in April 2020. (I help to run the sister 4N Leicester meeting – we meet every Thursday at 2 pm, so if you fancy coming, please let me know.)... 
by Keith Barker | Sep 10, 2020 | Blog, Marketing
Interior designers, architects and garden designers, as sellers of high-value home design services, have many things in common. One of the most obvious is their customers. The target audience of most home design firms consists, in crude terms, of two groups: people... 
by Keith Barker | Aug 18, 2020 | Blog, Marketing
Photo by Jon Tyson on Unsplash We’ve all seen dull testimonials like this. Short, bland and uninspiring, they are the product of almost no effort. Does that customer sound enthusiastic about your service? Does it make you want to pick up the phone for an appointment?... 