Harnessing the Hidden Power of FAQs

Harnessing the Hidden Power of FAQs

Everyone knows about FAQs or Frequently Asked Questions. They’re a functional but unremarkable presence on company web pages all over the world. They allow you to address common concerns about your products and services. Having a list of FAQs saves you the time...
Bad Advice – No.1

Bad Advice – No.1

In this (probably short-lived) series, I reflect on some of the utter rubbish I encounter on my travels that gets passed off as marketing advice by people who should know better. Here’s the first one: “Don’t link to external sites in your Facebook marketing posts.”...