by Keith Barker | May 25, 2023 | Blog, Marketing
Small Business Summer Marketing Ideas Summer is here, and while we all look forward to the sunshine and outdoor activities, marketers and business owners can treat the summer as an opportunity to create sales and raise awareness of their brands. Here are some of my... 
by Keith Barker | May 10, 2023 | Blog, Marketing
What is an Integrated Marketing Plan, and Why Should I Care? I’m not a fan of marketing jargon. I had my fill of it back in the 90s when I studied the Chartered Institute of Marketing’s Diploma course. Back then, the internet was only just emerging, and... 
by Keith Barker | May 5, 2023 | Blog, Design, Marketing
Behind every successful small business is a great design team. As a small business owner, you know how difficult it is to stand out from the competition, and that’s where a graphic designer can help. I’ve been a graphic designer for over 30 years and a... 
by Keith Barker | Apr 8, 2023 | Blog, Marketing
Print marketing can be a powerful tool for small businesses looking to reach new customers and boost brand recognition. While many businesses focus on digital marketing, print materials can offer a number of unique benefits that shouldn’t be overlooked. Make a... 
by Keith Barker | Mar 30, 2023 | Blog, Case Studies, Design
Back in the summer of 2022, I was approached by optician Chris Richards who was looking to redevelop his existing opticians’ website as an e-commerce WordPress site. Chris’ business, Faversham Optical, dispenses designer glasses from home. He’s been... 
by Keith Barker | Feb 3, 2023 | Blog, Marketing
Graphic designers can be a judgemental bunch. We’re often asked, against our will, to turn hideous, client-supplied content into desirable and attractive sales and marketing material. It’s not the done thing (if you want to keep your job) to tell your clients that...