by Keith Barker | May 2, 2022 | Blog, Design, Marketing
Before Christmas last year, I went to the Ashby Artisan Market for a few last-minute festive gifts. The market is a collection of small stalls set out in the car park of the local library, selling food, handmade crafts, nick-nacks – you know the sort of thing. And... 
by Keith Barker | Mar 17, 2022 | Blog, Design, Marketing
Journaling is a ‘big thing’ at the moment. Regularly writing down your thoughts can help you achieve your goals and give you a sense of self-awareness and growth. Although keeping a diary is as old as paper and handwriting itself, modern therapeutic journal writing... 
by Keith Barker | Jan 13, 2022 | Blog, Design, Marketing
Everyone knows about FAQs or Frequently Asked Questions. They’re a functional but unremarkable presence on company web pages all over the world. They allow you to address common concerns about your products and services. Having a list of FAQs saves you the time... 
by Keith Barker | Oct 16, 2021 | Blog, Design, Marketing
Oscar Wilde famously described a cynic as someone who knows the price of everything and the value of nothing. And when I suggest printed marketing materials to my clients, the first question on their lips is usually ‘how much?’. Now I’m not... 
by Keith Barker | Aug 18, 2021 | Blog, Marketing
In this (probably short-lived) series, I reflect on some of the utter rubbish I encounter on my travels that gets passed off as marketing advice by people who should know better. Here’s the first one: “Don’t link to external sites in your Facebook marketing posts.”... 
by Keith Barker | Jun 24, 2021 | Blog, Design
During the first COVID lockdown I was approached by Allen Graham, the former Chief Executive of Rushcliffe Borough Council in Nottingham. He asked me to create a logo and brand design and a new website for his new consultancy firm, Circling Squares Ltd. Logo and Brand... 