Facebook Advertising – What is Split Testing?

Facebook Advertising – What is Split Testing?

If you’ve dabbled in Facebook advertising, here’s a simple tip for optimising your results. Many business owners will run a single display ad for a short while and then stop. Once they’ve run an advert, they tick that off their checklist as a job done and move...
Harnessing the Hidden Power of FAQs

Harnessing the Hidden Power of FAQs

Everyone knows about FAQs or Frequently Asked Questions. They’re a functional but unremarkable presence on company web pages all over the world. They allow you to address common concerns about your products and services. Having a list of FAQs saves you the time...