Marketing and design for small business owners

It’s hard to run a small business.

You struggle to do everything yourself – even things you really shouldn’t be doing, such as accounting, IT, and credit control. I know – I’ve been there.

I’ve run this business, Keefomatic, for seven years and been a partner in another family-run business for 15 years.

During this time, I’ve learned that the secret to small business success is to outsource the things you find too boring or too complicated.

Outsourcing frees you to concentrate on what made you start your own business in the first place.

FOR MOST BUSINESSES, DESIGN AND MARKETING ARE TOO COMPLICATED

If you’re not a designer, you shouldn’t be designing your marketing material.

Not if you want to make a professional first impression.

And if you’re doing your own marketing, where do you start? The number of options available can seem overwhelming.

How many social media channels should you be using? What about YouTube? Or a podcast? Should you advertise? What about email marketing?

So many questions…

And on top of all that, you have to find the time to do actual work for paying customers.

So, to stop you from tearing your hair out, you should outsource your design and marketing to an experienced pair of hands.

Like mine

I won’t bore you with my life story, but in short, I have, for over 30 years, designed for tiny start-ups through to big-name household brands like Volkswagen, L’Oréal and SkyTV.

I’ve worn many hats – I’ve been a designer, design studio manager, art director, marketer, and copywriter. I’ve worked in a London branding agency, hectic in-house marketing departments and boutique creative design studios.

I was lucky enough to travel all over Europe as design manager for the Frank Thomas Group, setting up large exhibitions in Milan, Cologne, and the Paris Motor Show.

I even directed a photoshoot on a volcano.

But in 2015, after 25 years, I left that all behind to set up Keefomatic. Having seen the value design and marketing brought to our thriving family business, I decided to work with other small business owners to help them succeed.

Keefomatic is now a successful marketing and design business. I have a broad range of clients, from engineers, management consultants, utility companies, and a PR firm (I’ve even worked with a cartoonist, a hypnotherapist and a TV cameraman).

I’ve also grown a core of clients in the homes and gardens sector – garden designers, architects, landscaping companies, and kitchen and bathroom designers.

They are almost all small businesses employing fewer than ten people.

My work for them includes:

• Logo design and brand identity – ideal for professionals, starting up their own companies or looking to refresh their branding as they grow;
• Design and print for brochures, flyers and retail signage – a complete design, print and delivery service to help you professionally sell your products and services;
• Designing and building brand new WordPress websites – the perfect marketing hub for your new venture;
• Creating bespoke marketing plans – to plan out how you can grow your business.

All design and marketing should create value

I’ve worked at places where design and marketing were all about vanity and prizes. I’m not interested in that – I’m interested in getting you results.

If you can’t point to an increase in sales, leads, or some return on investment in design and marketing, you’ll have wasted your money and time.

I don’t waste either.

So, here’s what I’m looking for

I want to work with companies looking to grow and who understand the value design can bring to their business.

If that’s you, and you’re struggling with doing it all yourself, I can help lift that weight from your shoulders and free you to accomplish your goals. I have the experience to help you and the results to prove it.

If you’d like to discuss how I can help you, just let me know.