I can make your business look good
If you need marketing, advertising, a new website, graphic design or any kind of print, I’m here to help.
Marketing and design for small businesses
I know what it’s like to run a small business. I’ve run this one for six years and been a partner in another family-run business for 13.
When you run your own business, you’re the boss, the head of operations, the finance dept, the sales team, HR and the cleaner – all at the same time.
When funds and time are limited, I’ve found the secret to small business success is to outsource the things you find too complicated or too dull. That frees you to concentrate on what made you start your own business in the first place.
For most business owners, modern marketing is too complicated.
And while marketing can be complex, it’s the scope of it that can be overwhelming.
You start with needing a logo. Then you need business cards and some branded items. Soon you are advertising. Then you have your website to create. And everyone says you need a blog, so you’ve got to write that.
And then you need to start with social media. Before you know it, you’re writing an email newsletter once a week and trying to stay on top of half a dozen social media accounts and a YouTube channel.
Your marketing department (i.e. you) is creaking under the strain.
And on top of that, you have actual work to do for paying customers.
So, for a more sane and productive you, outsource your design and marketing to professionals.
Professionals like me.
I’ve worn many hats over the years – I’ve been a designer, design studio manager, art director, marketer, copywriter. I’ve worked in London agency ad-land, hectic in-house marketing departments and boutique creative agencies.
During that time, I worked with various great companies and brands, including Volkswagen, Panasonic, Sky, Avent, Bridgestone and Plumb Center.
I was lucky enough to travel all over Europe, setting up large exhibition stands in Milan and at the Paris Motor Show. I even directed a photoshoot on a volcano.
But in 2015, after 25 years, I left that all behind to set up Keefomatic. Having seen the value design and marketing had brought to our fledgeling family business, I wanted to work with other small business owners to help them stress less and grow more.
In five years, I built up a thriving marketing and design agency with a broad range of clients, from engineers, management consultants, utility companies, a PR firm (and even had a cartoonist, a hypnotherapist and a TV cameraman). I also grew a core of clients in the homes and gardens sector – garden designers, architects, landscaping companies and interior designers.
And then, in 2020, the pandemic hit, and I’ve almost had to start again.
All design and marketing should create value.
I’ve worked at places where design and marketing were all about vanity and prizes. I’m not interested in that – I’m interested in results.
If you can’t point to an increase in sales, or leads, or some return on investment in design and marketing, you’ll have wasted your money and your time.
I don’t waste either.
So, here’s what I’m looking for.
I want to work with companies who are looking to grow and who understand the value design can bring to their business.
If that’s you, and you’re struggling with doing it all yourself, I can help lift that weight from your shoulders and free you to accomplish your goals. I have the experience to help you and the results to prove it.
If you’d like to discuss how I can help you, just let me know.
Keith Barker – founder of Keefomatic
I’ve been lucky to work all over the place and try many different things – from art directing a photo shoot on a volcano…
…to marketing award-winning architecture, gardens and bathrooms. (The models were a little easier to work with too.)